Slow motion camera imagery

For added effect in our coffee advert, our group decided to use a slow-motion camera for some of the scenes in our piece. This would add interest and individuality to our finished advert encouraging viewers to pay more attention. I drew inspiration from adverts already available to the public for example the "Schweppes water balloon" advert and "SONY vivid colour BRAVIA" advert. Both examples use large amounts of slow-motion imagery to create a calm and interesting mood to the advert, showing scenes that ar usually instantanious and fast paced as more mellow and detailed. I believe adverts that follow this similar effect in portraying their message stick in a potential customers mind rather than a standard, straight talking advert. The use of both slow and standard-speed video creates a more detailed and precise finish on this advert which appealed to me as a viewer because I was drawn in by the level of detail in the slower framed scenes. I think that use of this style of camera will allow my group to create a unique and potentially better finished product than using a standard video camera.

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Insipiration for an advert

Adverts such as this "Schweppes Tonic Water" gave our media group the idea for a slow motion coffee advert. The use of camera shot coupled with slow motion imagery allows the company time to promote their product and also create a memorable image in the viewers memory. I like this advert because it is different to any other that I have seen before and think it creates an appealing template for a coffee advert.



This advert in particular is one that our group is keen to take inspiration from because of the use of classical music against the slow motion visuals. The images being portrayed in the video are humerous and what we would class as a common occurance in the pub environment but the introduction of slow motion imagery adds a more heroic mood to the overall advert. I like this advert because the use of slow motion turns a common scene in a pub in to a more heroic and momentus occasion that needs to be celebrated with the advertised product.

Existing Coffee Advert Research

To draw inspiration for my group's coffee advert we analysed adverts such as this "Costa Barista Advert" to see what similar companys were using to sell their products. I like this advert because it uses their product and places it in a random situation creating comedy and individuality which makes the whole advert a memorable piece of televison.



The running theme of which seems to be the use of slight comedy or humour to highlight the good aspects of their products for example the "eco-refill packs" from KENCO. In my opinion adverts that use this form of humour to advertise thier products are usuallly most memorable because the light humour creates an interesting talking point for potential customers. This type of advertising is good for company's because it subcontiously persuades the viewers to buy that brand of product when faced with the decision.

The inspiration for the product to advertise

After deciding on the basis of our media of our project, the task of choosing a type of product was the next issue. The idea of advertising a new food or drink product was a unanimous decision as from experience of watching similar adverts, they seemed to be the most dynamic and had the ability to allow us to be more creative. Due to ther recent airing of the kenco adverts and our close availability of coffee products my group and I all agreed that a new type of coffee advert was a suitable idea for our project. As most people know, comedy/humerous adverts are usually quite popular and memorable in a viewers mind, for example the latest series of pepsi adverts stick in my mind as a good example of a well advertised product. Due to this understanding it was decided that the advert would incorperate humour in to the placing of the product to make the clip more memorable to our audience.

My AS Media: Opening to a Thriller

This video is the opening to a thriller that my group and I produced last year for our AS level. We are very proud of the end result of this piece and believe it refects the techniques learnt over the year. this vieo is also a good comparison to our A2 work to hopefully show how my group and I have progressed over the year and the new techniques/skills we have learnt.

Introduction to my A2 media project

The brief given to our class this year asked for us to plan and produce a music video, advert or documentary to incorperate all of the lessons we have been taught over the time we have taken media.

The brief read;

When centres choose briefs to offer to candidates, they should be guided by their strengths in terms of resources and expertise. Centres should also bear in mind the key areas: forms and conventions, production contexts, the role of technologies, audiences/users and representations.’


The production element and presentation of research, planning and evaluation may be individual or group work (in this case I have chosen a group of 4.)


You will need to produce:

A media portfolio, comprising a main and ancillary texts;
A presentation of your research, planning and evaluation in electronic format(s)


You may choose from the following main texts:


Music Video
Advert
Documentary
Computer/Video Game


The brief my group and I chose was to film an advert for a new "fake" product that was on the market and use all of our filming and editing techniques to create a memorable clip with the limit of only 30 seconds - 3 minutes of airing time. I believe this was a good choice to make as it gave us a chance to show off our understanding of advertising and be completely different to the stereotypical product advert. Mine and my group's lessons on the theory of media would be a large input in to this process due to the work and research on the workings of the ASA.