Slow motion camera imagery

For added effect in our coffee advert, our group decided to use a slow-motion camera for some of the scenes in our piece. This would add interest and individuality to our finished advert encouraging viewers to pay more attention. I drew inspiration from adverts already available to the public for example the "Schweppes water balloon" advert and "SONY vivid colour BRAVIA" advert. Both examples use large amounts of slow-motion imagery to create a calm and interesting mood to the advert, showing scenes that ar usually instantanious and fast paced as more mellow and detailed. I believe adverts that follow this similar effect in portraying their message stick in a potential customers mind rather than a standard, straight talking advert. The use of both slow and standard-speed video creates a more detailed and precise finish on this advert which appealed to me as a viewer because I was drawn in by the level of detail in the slower framed scenes. I think that use of this style of camera will allow my group to create a unique and potentially better finished product than using a standard video camera.

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Insipiration for an advert

Adverts such as this "Schweppes Tonic Water" gave our media group the idea for a slow motion coffee advert. The use of camera shot coupled with slow motion imagery allows the company time to promote their product and also create a memorable image in the viewers memory. I like this advert because it is different to any other that I have seen before and think it creates an appealing template for a coffee advert.



This advert in particular is one that our group is keen to take inspiration from because of the use of classical music against the slow motion visuals. The images being portrayed in the video are humerous and what we would class as a common occurance in the pub environment but the introduction of slow motion imagery adds a more heroic mood to the overall advert. I like this advert because the use of slow motion turns a common scene in a pub in to a more heroic and momentus occasion that needs to be celebrated with the advertised product.