For added effect in our coffee advert, our group decided to use a slow-motion camera for some of the scenes in our piece. This would add interest and individuality to our finished advert encouraging viewers to pay more attention. I drew inspiration from adverts already available to the public for example the "Schweppes water balloon" advert and "SONY vivid colour BRAVIA" advert. Both examples use large amounts of slow-motion imagery to create a calm and interesting mood to the advert, showing scenes that ar usually instantanious and fast paced as more mellow and detailed. I believe adverts that follow this similar effect in portraying their message stick in a potential customers mind rather than a standard, straight talking advert. The use of both slow and standard-speed video creates a more detailed and precise finish on this advert which appealed to me as a viewer because I was drawn in by the level of detail in the slower framed scenes. I think that use of this style of camera will allow my group to create a unique and potentially better finished product than using a standard video camera.
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