Insipiration for an advert

Adverts such as this "Schweppes Tonic Water" gave our media group the idea for a slow motion coffee advert. The use of camera shot coupled with slow motion imagery allows the company time to promote their product and also create a memorable image in the viewers memory. I like this advert because it is different to any other that I have seen before and think it creates an appealing template for a coffee advert.



This advert in particular is one that our group is keen to take inspiration from because of the use of classical music against the slow motion visuals. The images being portrayed in the video are humerous and what we would class as a common occurance in the pub environment but the introduction of slow motion imagery adds a more heroic mood to the overall advert. I like this advert because the use of slow motion turns a common scene in a pub in to a more heroic and momentus occasion that needs to be celebrated with the advertised product.