Digipak 1: Lutz Coffee Radio Advert

This is our short radio advert to compliment our final television advert. I believe this short clip of audio is the perfect length to keep a listener's attention and still highlight the main factors that our product has to offer. The audio clip contains the memorable voice over that can be heard in the visual television advert. This is a key factor to advertising because it gives the viewer/listener a unique part of the advert that they subliminally remember. This is evident when looking at the 'Go Compare' adverts, which now do not even need to contain lyrics to their songs to to be recognised by most of the population. The video of the radio advert also shows the packaging of the Lutz product which is viewable via the Lutz Youtube page or Facebook profile.

Headshots from the first day of shooting

Today we had a full day to film and so we took every advantage of the time to get the main part of our filming done. These are some photos of us in our full makeup looking like weathered and aged scientists. The makeup worked out perfectly to how we visualised it, the only issue we have now is recreating the same look over the days that we will film but that hurdle can be crossed at a later date.


Dominic Tolley



Will Redpath



Jack Myatt





Alfie Smith (me)

Initial Ideas For The Advert

Over the past week my group and I have been brainstorming ideas for our coffee advert, we have all agreed that the advert should involve slow-motion imagery and most likely a classical style of music to create a unique and sophisticated way of portraying our product information. As our research suggests we have decided that our advert would follow the guidelines of a humorous plot to give a light-hearted and random approach to advertising which would stick in the viewers mind. We have come up with a few suggestions for the storyline of the advert but haven't come to a conclusion yet. Some of our ideas include:

- The viewer follows a central character as they endevour to search for the product. This idea could be handled in several ways, it could be a normal trip to the shops or something completely different, similar to the Nescafe advert in 2009


- A group of scientist are endevouring to create the perfect recipe for a cup of coffee when they stumble across the answer. This involves using images similar to the "Schweppes Water Balloon" advert to create a coffee bean fight within the lab. I like this idea as it would start serious and then finish with a comic scene of childishness that would lighten the mood of the advert and create a memorable image in the viwers mind.

- An advert following the same style of the recent "Pot Noodle GTI" adverts which portray a very humourous couple of men in a car transforming in to a rapping pair of enthusiastic characters racing another car in a "fast and the furious" style street race. Obviously our advert would vary from this example maybe including a group of people and not neccessarily involving a car.