Over the past week my group and I have been brainstorming ideas for our coffee advert, we have all agreed that the advert should involve slow-motion imagery and most likely a classical style of music to create a unique and sophisticated way of portraying our product information. As our research suggests we have decided that our advert would follow the guidelines of a humorous plot to give a light-hearted and random approach to advertising which would stick in the viewers mind. We have come up with a few suggestions for the storyline of the advert but haven't come to a conclusion yet. Some of our ideas include:
- The viewer follows a central character as they endevour to search for the product. This idea could be handled in several ways, it could be a normal trip to the shops or something completely different, similar to the Nescafe advert in 2009
- A group of scientist are endevouring to create the perfect recipe for a cup of coffee when they stumble across the answer. This involves using images similar to the "Schweppes Water Balloon" advert to create a coffee bean fight within the lab. I like this idea as it would start serious and then finish with a comic scene of childishness that would lighten the mood of the advert and create a memorable image in the viwers mind.
- An advert following the same style of the recent "Pot Noodle GTI" adverts which portray a very humourous couple of men in a car transforming in to a rapping pair of enthusiastic characters racing another car in a "fast and the furious" style street race. Obviously our advert would vary from this example maybe including a group of people and not neccessarily involving a car.
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