Digipak 1: Lutz Coffee Radio Advert

This is our short radio advert to compliment our final television advert. I believe this short clip of audio is the perfect length to keep a listener's attention and still highlight the main factors that our product has to offer. The audio clip contains the memorable voice over that can be heard in the visual television advert. This is a key factor to advertising because it gives the viewer/listener a unique part of the advert that they subliminally remember. This is evident when looking at the 'Go Compare' adverts, which now do not even need to contain lyrics to their songs to to be recognised by most of the population. The video of the radio advert also shows the packaging of the Lutz product which is viewable via the Lutz Youtube page or Facebook profile.