Existing Coffee Advert Research

To draw inspiration for my group's coffee advert we analysed adverts such as this "Costa Barista Advert" to see what similar companys were using to sell their products. I like this advert because it uses their product and places it in a random situation creating comedy and individuality which makes the whole advert a memorable piece of televison.



The running theme of which seems to be the use of slight comedy or humour to highlight the good aspects of their products for example the "eco-refill packs" from KENCO. In my opinion adverts that use this form of humour to advertise thier products are usuallly most memorable because the light humour creates an interesting talking point for potential customers. This type of advertising is good for company's because it subcontiously persuades the viewers to buy that brand of product when faced with the decision.