The inspiration for the product to advertise

After deciding on the basis of our media of our project, the task of choosing a type of product was the next issue. The idea of advertising a new food or drink product was a unanimous decision as from experience of watching similar adverts, they seemed to be the most dynamic and had the ability to allow us to be more creative. Due to ther recent airing of the kenco adverts and our close availability of coffee products my group and I all agreed that a new type of coffee advert was a suitable idea for our project. As most people know, comedy/humerous adverts are usually quite popular and memorable in a viewers mind, for example the latest series of pepsi adverts stick in my mind as a good example of a well advertised product. Due to this understanding it was decided that the advert would incorperate humour in to the placing of the product to make the clip more memorable to our audience.