Saturday, 15 January 2011

Introduction to my A2 media project

The brief given to our class this year asked for us to plan and produce a music video, advert or documentary to incorperate all of the lessons we have been taught over the time we have taken media.

The brief read;

When centres choose briefs to offer to candidates, they should be guided by their strengths in terms of resources and expertise. Centres should also bear in mind the key areas: forms and conventions, production contexts, the role of technologies, audiences/users and representations.’


The production element and presentation of research, planning and evaluation may be individual or group work (in this case I have chosen a group of 4.)


You will need to produce:

A media portfolio, comprising a main and ancillary texts;
A presentation of your research, planning and evaluation in electronic format(s)


You may choose from the following main texts:


Music Video
Advert
Documentary
Computer/Video Game


The brief my group and I chose was to film an advert for a new "fake" product that was on the market and use all of our filming and editing techniques to create a memorable clip with the limit of only 30 seconds - 3 minutes of airing time. I believe this was a good choice to make as it gave us a chance to show off our understanding of advertising and be completely different to the stereotypical product advert. Mine and my group's lessons on the theory of media would be a large input in to this process due to the work and research on the workings of the ASA.

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