I designed this website to compliment the advertising campaign of my group's advert and to create a hub for potential cutstomers to visit our facebook page and youtube profile. As research from looking at other websites suggests, customers mainly want to know where their coffee has been sourced from and so I ensured that the website's first paragraph dealt with this issue. The second paragraph associates with the viewers of the television advert, it focuses on the scientists that created the secret recipe which makes LUTZ. coffee so unique.
Fairtrade is also an essential part of advertising natural products because customers like to feel proud that they are giving money to help projects in third world countries. Fairtrade is a world renowned company that helps the farmers that supply to large companies get more for their produce to help support their families.
The fourth paragraph of the website invites enthusiastic customers to try out new blends of coffee with the chance to win VIP passes to taster sessions of LUTZ coffee. I felt this option was a good way of connecting to customers and being able to build on the LUTZ franchise with more chances to interview fans of the product and find out what appeals to them about LUTZ coffee.
At the bottom of the website homepage there are both links to the LUTZ coffee facebook page that allows customers to contact us about their opinions of the product and allows us to gain feedback and trust that could help build on the franchise. The youtube icon allows visitors of the site to view the LUTZ coffee advert in full and view other related videos to do with the LUTZ company.
Visit our website at: http://lutzcoffee.weebly.com/
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