Final (full length) Coffee Advert

This is the final full length advert for my group's A2 media. I believe this advert shows off all the skills and techniques that my group and I have learnt over the past year. The advert depicts the short narrative of a group of scientists determined to crack the code to the perfect cup of coffee. The advert was designed to be humerous because my research in to coffee adverts hinted that comedy was the best way to advertise a product in the food/drink section of the market. The voice over of the advert adds the majority of the humour to the clip and provides a memorable signiture for the product that customers will associate with the products on offer. As this full advert is over 3 minutes in length, this version would only be used to advertise online leaving a shorter version of the advert for television showings. This is a common way of advertising because it entises the potential customer to visit the website to see the full length video. I think that this advert achieves all the major factors that it needs to be able to sell packs of coffee because it offers an interesting talking point, a comical narrative to interest the viewer and a unique presentation of media techniques such as slow-motion imagery.