Evaluation and Feedback

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My group's main product has conformed to the forms and conventions of real media products in many different ways. comparing my work to the research i conducted in to advertising at the start of the project, I believe that my work follows the main conventions of a coffee advert and contains all the factors it need to be successful.

The relationship the advert has with its target audience is one of the key factors that the advert needed to cover. I have found that this is key to creating a good advertising campaign from research in to current coffee adverts. To create a unique and memorable advert was the most important factor for our group to ensure that our target audience was interested in our product. As a satirical and humerous factor to advert we decided to use a recognisably German accent to emphasise our message.

Another factor we felt our advert needed to have was a memorable and easily recognised factor that consumers would associate with the product without noticing it. One way in which we did this was using the 'mad scientist' characters to create a comical and humerous plt line for our product to follow. For my research i have found that a memorable soundtrack/song was an effective way to link customers to the chosen product, for example the 'Go Compare adverts' are one of the most memorable adverts at the moment because of the recognisable songs used in them. We felt that this was a key factor that we should use in our advert to help customers remember our product just by hearing the music without the visual advert.

Our advert did challenge the forms and conventions of real media products but it didnt work as well as it could have done. The way in which our advert conveys its information over a longer period of time and doesn't give the audience a quick message about our product. This was not a vital factor our group focused on because we were more interested in the narrative of the advert and its relationship with hte target audience.
Although we did not provide the advert's information quickly, we did succeed in keeping the viewer interested with our slow motion imagery and memorable music. Not confusing the audience is one factor that professionals and theorists of adverts agree you must do. I believe that our advert does this effectively and so achieves its goal of grabbing the viewers attention and creating a memorable advert that will influence the audiences purchases of coffee.

How effective is the combination of your main product and ancillary texts?

Our group as a whole ensured that we created all our our media products to follow the same guidlines so that they would be easily associated with eachother, for example both our radio advert and our television advert both contain the same style of voice over to ensure the viewer/listener creates the connection between the mediums. To ensure the radio advert and the television advert are subconsiously linked my group ensured that we used the same tone and comical accent in our voice over to make sure the audience associate the two products together. Our website also links to the both adverts because it is hyperlinked from my group's youtube page and when the customers visit the website it is easily recognisable as 'lutz' by the typography and images used on the home page.


How did you use media technologies in the construction and research, planning and evaluation stages?

Our group used media technologies throughout every stage of the production of our media products. One of the most valuable media platforms that my group used was the internet and its resources. This allowed us to plan and prepare our advert before starting production which meant that simple mistakes were avoided. Youtube was one of the main resources my group used to research existing adverts and find out what factors our media products needed to include to be successful.
The use of 'Facebook' also allowed me to recieve feedback on my media products and create more advertising for the Lutz brand.
The production and editing of the media product my group produced last year gave us confidence and experience in using the Apple mac software. This allowed us to produce our A2 media piece more efficiently and stop us running in to problems with the software because we were familiar with the software being used.


What have you learned from your audience feedback?

Our audience feedback is vital to creating a better buisness plan and allows our product range and adverts to be changed to suit the change in target audience. The feedback allows our customers to tell us what we want and prefer and thus lets us change our comapny accordingly.