As a more convenient and accessable way of contacting the LUTZ company, I set up this Facebook page for customers to post their thoughts and comments on their experience of LUTZ coffee. If this brand were to exist then the Facebook page would be a vital customer interface for questionaires and surveys that could help the company expand and diversify their products in to new areas of buisness to meet their customer's needs.
The LUTZ Facebook profile allows consumers to post their comments on the wall of the company and feeback their thoughts on the coffee products in the LUTZ range. The page also links customers to the LUTZ website and allows them to visit the Youtube page to watch taster session videos and new adverts. As an added extra the company would also be able to run discussion groups and competitions through this facebook page to boost consumer participation and widen popularity of the product.
The reason I set up the facebook page is because it is one of the most visited websites on a daily basis and would definately improve the recognisation of LUTZ as a coffee brand. The Facebook page also allows for discussion groups and messaging to take place with the company or just with other like-minded coffee drinkers which would create better customer relations and awarness of the product range.
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