Pop-up Internet Advert

To accompany the Lutz website, I decided to design a pop-up to advertise the company coffee product on the website 'www.google.com'. This would allow more potential customers to hear about our product and because it is a weblink, it allows them to access the company's website directly. I decided to include the main factors that customers would associate with our product range which were:
- The three scientists from the television adverts
- Coffee beans
- The packaging of the product
These three factors would give the potential customer all the information that they would need to find what the product looked like, what it contains and the memorable characters that they will associate with the product.



Company's of all types use advertising such as pop-ups to spread the word of their new products across the internet and potentially create more interest for their products. The fact that the pop-ups also linked to the company website is a great way of advertising because it allows them to view the product range and find out news about up and coming events. The adverts usually include the most memorable factors of the products and the adverts that promote them. This helps to catch the viewers attention and help them associate these factors with the company product so that when they next go shopping they think of the company's product and are persuaded to buy it instead of a competitor product.



When the pop-up is clicked, the user is immediately transported to the Lutz coffee website (www.lutzcoffee.weebly.com). I did this to allow the potential customer to view news on up and coming events that Lutz coffee would be holding and let them view the television adverts and facebook page that keep customers up to date with coffee news. The advert would be used to potentially help boost company sales and awareness of the product range.