Market Research/Target audience

To ensure that coffee is the right product to be advertising and to ensure my group's target audience is wide enough to allow all possible areas of people to be targeted by our media advertisement campaign. It seems that mainly middle-aged members of the community are the majority of the coffee drinkers in the United Kingdom, especially in high pressure jobs such as office work and teaching. This means that our advertisement campaign must be accessable through many different mediums to allow for a range of people to come in to contact with them. I suggested setting up a Facebook page and yotube profile to draw in a range of younger audiences and because youtube is a highly visited website it would create free advertising for Lutz coffee.