Inspiration for our radio advert

This audio clip is a good example of what my group and I would like to achieve when making our own coffee advert. Although the clip is short it provides all the information that a potential customer would need to know what the advert it trying to sell and the reasons why the customer should. The radio advert features a simple backing track that lightens the mood of the advert and gives a sense of friendly atmousphere to the customer. The voice over of the advert is friendly and calm but still gives a sense of authority to listening consumers. The voice is American and gives me as a listener the feel that he is cool and suave and this must reflect the product he is talking about.

The advert lists the benefitial factors of visiting the coffee house such as 'smokefree' and 'live entertainment' which would immediately appeal to families and people who enjoy live music. Also the short singing section of the advert throroughly backs up the point of 'live music' giving the listener a taste of the experience they could be having if they visit the coffee house. Although my group and I are not promoting music we may use similar styles of marketing to entice customers to buy our products. As our television advert is in good humour I believe we must ensure that our radio advert reflects this and compliments the television advert with is comical voice and assertive tone.