Short version of the Lutz coffee advert

As the full length advert exceeds 3 minutes my group and I decided to create this shorter advert that would be cheaper to air on national television. This is the short version of my group's coffee advert that we believe contaisn all the factors of the full version without telling the full story of the scientists. The advert features most of the slowmotion footage from the full version which still catches the viewers eye.

It iis not uncommon for a company to create a shorter advert to compliment their full advertisement campaign. For instance the 'Cadburys Spots vs Stripes' adverts are around 30 seconds when seen on the televsion but they invite you to weatch the ful version of the advert on their website. This technique not only saves the company money but it draws customers in to buying the other products on the website creating potentially more free advertising.

Word of mouth is one of the most effective ways of advertising a product/company because it is free and massly available, so it was vital that our shorter advert deliver the topic of conversation which we believe it does. For example the 'Go Compare' adverts that have hit the television in the past year have been somewhat annoying but highly effective in their delivery of their message. There is not one place in the United Kingdom that does not know those adverts so much so that the latest adverts do not even feature lyricsbut are still easily recongnisable.