traditional view of a mad scientist (semiology/semiotics)

This is just an idea for the kind of scientists that we would want our actors to look like in our advert because my group and I feel that they represent the classic view of a 'mad scientist'














The classic view of a 'mad scientist' in my eyes would have to be depicted in the famous film 'Dr Frankenstein'. The traditional lab coat and messed/grey hair is the exact image that our group would want to show our profesors of coffee as. As a symbol, the combination of lab coat and grey hair portrays a comic and somewhat aged look for the actors in the advert representing the long period of time it took to perfect the coffee blend of LUTZ. I have learnt in my media theory that semiology/semiotics is an impotant part of everyday life and ensuring that the correct mise-en-scene of our media piece is key to conveying the right message to our target audience.





















This image of a mad scientist also includes the elements my group is looking to use in the LUTZ coffee advert. The combination of a lab coat and dated suit, gives a perfect impression of a mad scientist. Also the fact that he is surrounded by lab equipment sets up the mise-en-scen that we wanted to create for our coffee advert. The inclusion of this equipment gives the viewer the impression that the process of discovering the perfect blend of coffee is serious and very experimental.